🛠️📈 Claude Code turns one marketer into a performance team
27 February 2026. Inside this issue:
Anthropic’s growth marketer built production tools with Claude Code and zero coding experience
Google Ads creative generation cut from 2 hours to 15 minutes
Figma plugin produces 100 ad variations per batch
✍️ Essentials
Anthropic published a case study showing how growth marketer Austin Lau uses Claude Code with no prior coding experience. The detailed workflows are documented in an internal guide PDF. Four workflows stand out.
Google Ads at scale: upload a CSV with ads and performance data, auto-detect underperformers, generate new variations. Two hours became 15 minutes. A custom Figma plugin swaps headlines across frames - 100 ad variations per batch. A Meta Ads MCP (Model Context Protocol) server queries spend and performance directly in Claude. A self-improving system logs every test result and feeds learnings into new ad generation.
Across Anthropic’s marketing team: influencer marketing saves 100+ hours per month. Case studies drafted in 30 minutes instead of 2.5 hours. Digital marketing productivity up 5x year-over-year.
🐻 Bear’s take
This is not about coding. A non-technical operator built production tools through natural language. For growth teams of one to three people, this is how you compete with teams of ten. Start with the most repetitive task that has API access.
🚨 Bear in mind
Performance agencies face margin compression if clients replicate these workflows in-house. Junior ad ops roles are directly exposed. If you run paid acquisition, test Claude Code on one campaign this month.